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Archive for the ‘Blog Marketing’ Category

Web Marketing Strategy Tip #4: Blogging to Generate Free Leads For Your Home Internet Business Opportunity

Monday, October 19th, 2009

Blogging is an excellent way to develop a win-win relationship with your subscribers.  A win-win relationship is one where all the parties involved are benefiting.  The strategy of this type of blog is not to sell a specific product or service, but to develop relationships with the subscribers.  The premise is that you provide valuable content to your readers.

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Your blog must truly provide an outstanding resource for your target market.  You could do a blog on sports, trivial, jokes or anything that you feel would be of interest to other people.  The main reason to make a great blog is the independence of owning and being in charge of your marketing list. The leads coming into your auto responder are not yours so if the company terminate the relationship. You would be temporarily without that stream of income until you find another home internet business opportunity.

The home internet business opportunity company that you are working with may be very restrictive at times. Your rights to market the product or service may be taken away at any time. A self hosted blog with a subscription list is the best way to prevent your income from being interrupted.  The majority of home internet business opportunity set you up with a replicated site and generic auto responder system. These tools are great for branding the company and do nothing for You Inc.

You may set up You Inc. very easily especially since the expenses required to set up your blog is minimal.  You will need a domain name, hosting company and an auto responder.  These costs are minimal in comparison to the value derived from owning your blog.  Your blog is your real piece of real estate on the web.  Your list is your only asset that is portable and the more your list grows the more valuable your asset becomes.

Attraction Marketing is based on the premise that if people trust you they would be more prone to business with you.  Your blog is a passive way to convert subscribers to sales.  The actual content of the blog must not be sale driven. The premise of the blog is to provide valuable content and if your blog becomes more sales oriented, then people might opt out of your list.

Popularity: 8% [?]

Web Marketing Strategy Tip #1: How To Make Your Video Marketing Explode?

Friday, October 9th, 2009

The web marketing strategies tip that we will discussed is how to effectively explode your video marketing.   Your video alone is excellent but when coupled with other web marketing strategies your video marketing could explode.  Your video may be use to help to you optimize your keywords for the Search Engines.  The objective is to get on the first page of the search with your keywords.  The traffic potential is even greater when you are on page one of the search.  This revised video marketing strategy could make it easier to convert the increased traffic into a lead.  The following strategies are recommended to fully optimize your video:

1.  Blog

2.  Article writing

3.  Squidoo lens

4.  Hub pages

5.  Social Book marking

6.  Syndicate

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The techniques above would allow your video to rank high in the Search Engines.  When you perform a Google (or other search engines) keywords search of anything on the internet.   There is a great possibility that at least one video will be above the fold for any keyword entered on the organic (free side) of the page.  Google likes videos so expanding your web marketing strategies to your video marketing will fully optimized your marketing research on your keywords.  The odds are that you did some keywords research before producing your video.  When your have a completed product, then it is time to follow the steps outlined above.

You want to write keyword rich articles preferably on ezinearticles.com because Google also loves them.  When Google loves a certain media it tends to get rank higher.   Ezinearticles will also have articles on that first page with the video.  Ezinearticles edits every article before it is published and since Google is always looking for relevant content the Google bots frequently visit ezinearticles.  Check out my article on Articlewriting .

You have a choice whether you want to do a blog post or the article first.  You may use the same article on your blog that you post on Ezinearticle.com.  If you decide to post your article in another directory then you would want to rewrite the original.  I find that a Dictionary with a Thesaurus is very helpful here.  Ping it on Pingomatic.com to let the search engines know that you have new content on your blog.

Google loves Squidoo.com, which is a free service that allows you to make an unlimited number of web pages on any subject you want.  The rules of using self serving links are very flexible, unlike that for Article writing.   Squidoo lenses appear on the organic side of first page of a keyword search.  Also Make a Hub on HubPages.com for the same reasons given for Squidoo lenses.

Social Bookmark everything your have on Digg, Delicious and other social book marking site.

Syndicating to all the social networks that you are associated would be the capping of a job well done.  You may set up the entire process automatically on Facebook, Twitter etc.  You may also use onlywire.com which will syndicate to all your Web 2.0 Medias automatically.

Keep a look out for my post that I will break down each direct marketing strategy in depth.

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Popularity: 12% [?]

Web Marketing Strategies: 13 WP Blog PlugIns That You Absolutely Need

Wednesday, September 30th, 2009

The 13 wp blog plugins that you need to add to your direct marketing strategies.  They are all critical for the overall operation of your blog.  These13 wp blog plug-ins makes your blog more user friendly. The 13 wp blog plug-ins listed below aren’t even the tip of the iceberg with the multitudes of plug-ins available.

1. Akismet

Akismet checks your comments against the Akismet web service to see if they look like spam or not. You need a WordPress.com API key to use it. You can review the spam it catches under “Comments.”

2. CommentLuv

Plugin to show a link to the last post from the person leaving the comment‘s blog by parsing the feed at their given URL when they leave a comment. Rewards your readers and encourage more comments.

3. Google Analytics for Word Press

This plug-in makes it simple to add Google Analytics with extra search engines and automatic click out and download tracking to your Word Press blog.

4. One Click Plugin Updater

Upgrade plug-in with a single click, install new plug-in or themes from an URL or by uploading a file, see which plug-in have update notifications enabled, control how often Word Press checks for updates, and more.

5. Popularity Contest

This will enable ranking of your posts by popularity; using the behavior of your visitors to determine each post’s popularity. You set a value (or use the default value) for every post view, comment, etc. and the popularity of your posts is calculated based on those values. Once you have activated the plug-in, you can configure the Popularity Values and View Reports. You can also use the included Widgets and Template Tags to display post popularity and lists of popular posts on your blog.

6. Sociable

Automatically add links on your posts, pages and RSS feed to your favorite social book marking sites.

7. Subscribe To Comments

Allows the readers to receive notifications of any new comments that are posted to the blog post.

8. TweetMeme Retweet Button

Adds a button which easily lets you retweet your blog posts to your network.

9. What Would Seth Godin Do

Displays a custom welcome message to new visitors and another to return visitors.

10. WP-PageNavi

Adds a more advanced paging navigation to your Word Press blog.

11. P Super Cache

Very fast caching plug-in for Word Press.

12. Yet Another Related Posts Plugin

Returns a list of related entries based on a unique algorithm for display on your blog and RSS feeds. A templating feature allows customization of the display.

13. Viper’s Video Quicktags

Easily embed videos from various video websites such as YouTube, DailyMotion, and Vimeo into your posts.

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Popularity: 16% [?]