Personal Branding is all about highlighting yourself as an expert and trustworthy person in your home internet business opportunity. The users of the iphone are probably one of the most loyal consumers on the planet. The four generation iphone or iphone4 just recently came out and these consumers are already looking forward to the next generation. Apple, the maker of the iphone is on the forefront of this type of technology so everyone look to them for innovation in this niche. What knowledge do you bring to the table versus the competitors in your industry?
The go to guy for information is normally the one that people recognizes and trust. Personal branding is about becoming that expert that people come to for information and advice. Personal Branding is absolutely required, because of the impersonal nature of the Internet. I sometimes reflect on the market place of the past versus today. The advent of the Internet has made selling more impersonal. We can go on E-Bay, purchase an item using Paypal and never see the person selling the item.
The personal touch is totally missing from the transaction. The majority of these transactions go through without a hitch, but sometimes people are cheated. The trust factor is the most important aspect of the transaction, because you did not know this person. Personal Branding helps put the trust factor back into buying and selling products on the Internet. People can now follow you on Twitter, get to know better you on Facebook, read your thoughts and beliefs on your blog, check out your website, “Google” your name or company, etc. before they join your home internet business opportunity and that took them a total of 10 minutes.
I had to spend at least 2 hours in people’ homes when I sold door to door to develop the trust factor before they purchased the product. The rules of first impressions apply, because within a few minutes people will know whether they want to do business with you or not. The importance of a clear personal branding message that is genuine and authentic is the difference between people doing business with you or going to another expert.