Inner Power Revealed Internet Marketing,Self Empowerment, Personal Development, Limiting Beliefs

July 30, 2010

Is Personal Branding Truly The Way to Grow Your Home Internet Business Opportunity?

Filed under: Personal Development — Tags: — Shirland Carrington @ 5:01 pm

Personal Branding is all about highlighting yourself as an expert and trustworthy person in your home internet business opportunity. The users of the iphone are probably one of the most loyal consumers on the planet.  The four generation iphone or iphone4 just recently came out and these consumers are already looking forward to the next generation.  Apple, the maker of the iphone is on the forefront of this type of technology so everyone look to them for innovation in this niche. What knowledge do you bring to the table versus the competitors in your industry?

The go to guy for information is normally the one that people recognizes and trust. Personal branding is about becoming that expert that people come to for information and advice. Personal Branding is absolutely required, because of the impersonal nature of the Internet.  I sometimes reflect on the market place of the past versus today. The advent of the Internet has made selling more impersonal. We can go on E-Bay, purchase an item using Paypal and never see the person selling the item.

The personal touch is totally missing from the transaction. The majority of these transactions go through without a hitch, but sometimes people are cheated. The trust factor is the most important aspect of the transaction, because you did not know this person. Personal Branding helps put the trust factor back into buying and selling products on the Internet. People can now follow you on Twitter, get to know better you on Facebook, read your thoughts and beliefs on your blog, check out your website, “Google” your name or company, etc. before they join your  home internet business opportunity and that took them a total of 10 minutes.

I had to spend at least 2 hours in people’ homes when I sold door to door to develop the trust factor before they purchased the product. The rules of first impressions apply, because within a few minutes people will know whether they want to do business with you or not. The importance of a clear personal branding message that is genuine and authentic is the difference between people doing business with you or going to another expert.

April 19, 2010

Specialized Knowledge The Fourth Step to Riches Per Napoleon Hill’s Think and Grow Rich

The types of knowledge that you may acquire are General Knowledge and Specialized Knowledge. Napoleon Hill famous book “Think and Grow Rich” stated that Specialized Knowledge is the fourth step to riches. The key differences between these two types of knowledge are Specialized Knowledge will attract money with organized and intelligent plan of actions. The person with this specialized knowledge normally has the power.  General Knowledge is useless in the accumulation of money. Universities possess every type of general knowledge that is available, but they specialize in teaching knowledge. We go to these to institutions to learn new skills that give us power, but true power will never be gain there.

The saying goes that knowledge is power, but actually it is only potential power. The use of knowledge with definite plans of action and directed to a definite end is power. Henry Ford had little “schooling” but yet he was instrumental in developing his “Model T”. Henry Ford secret was that he hired people with the “schooling” to help him run his business. Henry Ford informal “schooling” led to riches beyond his imagination. Form Motor Company has been in business for over one hundred years. Henry Ford was an educated person in more way than his critics could ever understand.

A truly educated person is one who knows where to get knowledge when needed. He or she also knows how to organize this knowledge into definite plans of action. The personal with an education is normally the person who you expect to have an abundance of general and specialized knowledge. When you start your home internet business opportunity you are not expected to know everything. You would more than likely have a general idea about how you are supposed to run your home internet business opportunity. You will need specialized knowledge to succeed.

The lifeblood of most home businesses is lead generation. There are so many different ways to generate a lead. You must acquire specialized knowledge in mastering one method, then move on to the other. You want to master it till it produces results for you. When I went to school it was recommended that you become good in different subjects. You become a jack of all trade and a master of none.

This only leads to mediocrity because you become at expert at nothing, but have general knowledge about everything. It is better to determine the purpose for which you want to use the knowledge that you seek to gain more knowledge. You must then learn where you can obtain this knowledge. You would not go to someone who is not in your industry to learn about lead generation. You will go to the leaders in your industry to acquire that knowledge. Lead generation is a specialized art in itself.  It is a cycle of always getting specialized knowledge to help your home internet business opportunity grow.

Specialized knowledge with definite plans of action and definite purpose will help your home internet business opportunity become successful. They are a wealth of knowledge available that you may use to help your business grow. You must select the right source to gain this knowledge on an ongoing basis. Napoleon Hill’s Think and Grow Rich” outlined specialized knowledge as the fourth step to riches. Your riches are dependent on what you want to accomplish in your life, relationship and business.

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April 16, 2010

Faith is The Second Step to Riches Per Napoleon Hill’s Think and Grow Rich

Faith is the second step on the road to riches. Napoleon Hill wrote in the book “Think and Grow Rich” that the first step to riches is desire. When people think about riches normally being wealthy comes to mind.  Riches are not only about how much money you have in the bank. Achieving riches in your life may be different from one person to the next. Riches might be a level of success in life, business or your relationships. When you are considering pursuing a home internet business opportunity, you must take a chance. The determining factor on this journey is that you must take a leap of faith.

A leap of faith is going from the known to the unknown without a security blanket. Ray Kroc, creator of fast food industry, was such a person.  Roy Kroc’s McDonald made him one of the richest men of his time.  Roy saw an opportunity and took a chance without guarantee of success. You have to let go of something before you grab something else.

There is always a chance that you will fall in the split second that you let go. The more life change, the more it stays the same. A leap from your actual life to what could be possible in a successful home internet business opportunity. If you are not willing to take a chance, then you are guaranteed one thing. If you always do what you have always done, then you will always get what you have always got.

When you start a home internet business opportunity you must truly have faith that you will succeed.  If you want to change your results, then you must take risk, the greater the risks the sweeter the rewards. Your possibilities may only be limited by your imagination. Your dream of time freedom, financial freedom, and appreciation may be realized in your home internet business opportunity. If you don’t take a leap of faith, then you will continue to get the same results in your life and business. Success is within your grasp, but you must reach out to access it.

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April 14, 2010

Why is Desire the First Step to Riches in Your Home Internet Business Opportunity?

Desire is the first step to riches as stated by Napoleon Hill’s “Think and Grow Rich”. The pre-step to riches are thoughts.  Your destiny is determined by your thoughts.  Positive thoughts with action will help you achieve riches.  I have been in the home internet business opportunity industry for quite some time now. What I have found that many people are not happy with their current situation, but few are willing to do something about it.

Their minds are preoccupied with wanting change, but with no action they will be in the same position 5, 10 or 20 years from now.  The desire to succeed does not overshadow the desire to do nothing. You must have a strong desire with the commitment to follow through with your goals and objectives.

Desire is a requirement when it comes to succeeding in your life. If you don’t have a strong desire, then the foundation of your quest will be shaky and unstable. The path to riches is an easy system to follow, but when times get rough and your desire is weak, you will inevitably fall to the wayside. For example if you have a desire to run a marathon and the only time you can exercise is 6 a.m. every morning. When the alarm clock goes off you break it with a baseball bat. Your desire to sleep is significantly stronger than your desire to run the marathon. Your actions are therefore going to align with your desires. The only marathon that you will be able to run is only in your dreams.

Your determination and perseverance are developed from your strong sense of desire.  You home internet business opportunity will only succeed in direct relation to your desire. If the foundation is indeed weak from a lukewarm desire, then your building will crumble when things goes wrong. I will rather take eight people who are totally committed to their craft, than eighty with lukewarm enthusiasm. Your success is not dependent on the quantity of your endeavors, but in the quality of your desire to truly succeed. When you embark on your path to riches make sure that your desire is strong to help you overcome the obstacles in your path.  Why is your Why so important to your success?

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P.S The Second Step to Riches per Napoleon Hill is Faith.  Faith is believing in something that is not tangible but yet being totally steadfast and immersed in it.   Read more here…….

March 16, 2010

How Can the Proper Use of The Law of Value Impact Your Home Business Job Opportunity?

The sayings goes that the more you give the more you receive, but how does this truly relate to your home business job opportunity.  The amazing part is that you do not have to do anything other than continue to give to reap the rewards of this behavior. The Law of Value states that your true worth is determined by how much you give, than take in payment.  If the rewards are on autopilot, then why are most people setting up their home business job opportunity in the opposite way?

These marketers are trying to receive substantial more that they are giving in value.  The Law of Value may be applied in many different aspect of your life but I will discuss how it relates to your home business internet opportunity.  I have taken part of many webinar that promised secrets to no avail only to find that I have wasted a valuable hour of my time.

I have subscribed to many marketing list that promised value in the form of knowledge only to be bombarded with a sales pitch with every email I received, I automatically unsubscribed.  Where is the true value of acquired knowledge and skills being on these lists and webinar?  This concept of bait and switch has been around for many years. This tactic gives a business an influx of sales, but is it a good business practice?

The bait and switch might get a potential customer in the front door, but does not build relationships.  The fact that you came to the business meant that you were in the market for a product or service.  The sad fact the product or service came for is either not available or replaced with an inferior product.  The word of mouth advertising that you give this business might be very negative.  Word of mouth can make or break a business so therefore approach your subscriber from a place getting as much value that you can give them.

When marketing for your home internet business opportunity is truly geared towards developing relationships in the form of providing value, then your target market will stay on your list until they are ready to buy.  The sales cycle dictate that people are in the market at different interval.  .  The Law of Value will work in your favor every time for your home business job opportunity. The more value given the more trust develops and the better chance that a subscriber will purchase product(s) from you.  If you truly focus on giving value then your profits will truly be on autopilot.

February 19, 2010

How Does Scrabble’s Strategies Relate to Your Home Business Job Opportunity Success?

Scrabble for most seems like you are just spelling words for points to outscore your opponent(s).  I did just that when I started playing many years ago. A strong vocabulary at face value would seem like the best way to win at this game.  If I got a “q” without a “u” I sweated something fierce. The thought of getting stuck with a 10 point “q” in your hand could be the difference between winning and losing a game.  Scrabble for those of you who have never played before the board has “double letter score”, “triple letter score”, “double word score” and “triple word score” to boost your score significantly.  These premium squares along with mastering two and three letter words are keys to getting a higher score in Scrabble.  When I went from just spelling words to using the strategies mentioned below my score and games I won increased significantly.

This reminds me of when I first started in my home business job opportunity I was like a sponge soaking up as much information that I could get my hands on.  I was on as many webinar as possible gaining knowledge from many different people.  I developed my business like if the more knowledge I learn the better it would be for my home business job opportunity, very similar to the initial way I started to play Scrabble.  I only found myself investing in concepts that never got my business off the ground.

An example of this was purchasing leads from different lead sources. I also brought into following the “experts” until I realized that most “experts” were just trying to sell inferior products.  I now follow and purchased from people who give me tremendous value in their teachings and products, amazingly most of the knowledge gained is free. I learned from my mistakes and like Scrabble I developed different strategies. I am at a point in Scrabble that I have no problem having a “q” without a “u”.  I now maximize the points that I may receive from the tiles I have in my hand at all times.

I reversed what I was doing in my home business job opportunity instead of just blanket marketing I focused on my target market.  Like Scrabble, I have gained so much experience after playing several games that I am now an expert at the game.  I started using different marketing strategies that allowed me to attract the ideal person who would join my home business job opportunity.  My income generating activities are based on a 1 degree adjustment on a daily basis to generate the necessary traffic I need.  My long term strategy in Scrabble is to continuously increase my vocabulary and look even harder for the most effective use of my premium tiles.  The best way to get even better is to play as often as possible just like in my home business job opportunity.

The keys to making your home business job opportunity successful is continuously and never ending commitment to improving your income generating activities and following the right mentors. The correlation between the strategies of Scrabble and that of a home business are very similar in nature.  These strategies may be applied to make you an expert at Scrabble and your home business job opportunity.

February 9, 2010

What Do Chutes And Ladders Teach Us About Running a Home Internet Business Opportunity?

The simple act of playing a board game as a child could teach us tremendous concepts about running your home internet business opportunity.  One of my favorite game as a child was Chutes and Ladders where your goal was to reach the top of the board.  The person who got to the top first was the winner.  There were certain pitfalls or rewards that you could receive or be penalized.  You could either land on a square that took you closer to your goal as you traveled up the board.  The alternative was landing on a square that made you slide down the chutes or further away from your goal.  You either moved towards your goal very rapidly or very slowly.  The speed that we get closer to our goals in our home internet business opportunity is determined by a number of different factors.  The amount of targeted traffic that you generate to your website or blog is critical to your growth.

Google is always watching your website or blog and the activity of your blog or website to rank it appropriately.  SEO marketing is a method that is more towards slowly ranking your website while PPC marketing is for getting a more rapidly ranked website or blog.  The method that you use is dependent on your preference.  Chutes and Ladders can bring you very close to giving up and starting all over when you slide down a chute.  The actual throwing of the die determines whether you go up or down. Google can knock you back with a slap and the way you respond determine whether your home internet business opportunity will succeed or not.  Pitfalls versus rewards are evenly distributed on the Chutes and Ladders game board, but in real life you might encounter more pitfalls.  Rewards might come more few and far between so being persistence is very important in being successful in your home internet business opportunity.

The risk of not continuing for some people outweighs the possible rewards of succeeding in their home internet business opportunity.  Real life dictates that sometimes the risk is overwhelming while the reward is few and far between.  Chutes and Ladders does teach us about goal setting and achieving our objectives no matter the pitfalls.  The other alternative is reaching the top where you neither went up the ladder nor slide down the chute.  Does this make your journey less valid?

January 11, 2010

What Could a 1 Degree Adjustment Do For Your Home Internet Business Opportunity?

A 1 degree adjustment for your home internet business opportunity could take your business to the next level.  The New Year is here and everyone talks about New Year resolutions.  The most infamous one is losing weight by joining a gym.  The gyms are filled to the brim during January and February and a ghost town for the rest of the year.  The reason for the dismal failure rate of these resolutions may equate to one simple thing, too many life changes too soon.

The success rate for this new exerciser is dismal because the degree changes needed for success is a 180 degree change.  You are making a big lifestyle change that requires a very strong commitment.  The success rate will explode if everyone involved just tried to make a 1 degree change in what they were doing to achieve weight loss.  For example, instead of 7 days a week to begin with starts exercising once per week.  When exercising once per week become a habit then add one more day.   We may use this same concept to make our home internet business opportunity explode for the New Year.

If we were 10 miles apart and we started walking towards each other, but I was 1 degree off we would never arrive at the same location face to face.  It is a whole lot easier for your mind to accept a gradual change as opposed to major shift in your daily income generating activities.  For instance instead of posting 2 ads this week increase it to 3 ads and monitor the results.  The more you demand of your mind to achieve in short term the tougher it is for the mind to accept.  The key to success for 2010 is applying small changes to your home internet business opportunity and not trying to reinvent the wheel.

 

 

December 12, 2009

Web Marketing Strategy #8: Pay Per Click Marketing For Your Home Internet Business Opportunity

Pay Per Click (PPC) is the most popular lead generation method used by most internet marketer. The goal of PPC marketing is to capture your prospect contact information initially.  Once a prospect opts in to your marketing list then you may start to build a relationship through personal contact or auto responder. The way you set up your PPC campaign is the single most determining factor in whether your results are futile or not.

PPC may also be the most expensive marketing strategy if done incorrectly. Google can go through a $5,000 credit card in about one hour whether it is a good or bad campaign.  Google is not concern with whether your campaign works as long as the information seeker clicks on your ads.  The amazing part is that your $5,000 might not net you any leads at all.  The effectiveness of your PPC campaign to produce targeted leads is dependent on a number of factors.

Google’s campaigns tend to be more expensive while campaigns on Yahoo and MSN tend to be more inexpensive.  The most critical initial step is determining your target market. Your target market will determine all of your web marketing strategies whether you are using PPC, Search Engine Optimization (SEO) or any other marketing tactics. Research the keywords that you will bid on for your campaign.

You must think carefully about your marketing budget and how much you are willing to pay for a click.  The minimum is always the easier to figure because everyone would love to pay the least amount as possible for a click.  Your maximum that you would be willing to pay is critical especially the more competitive the keyword.  The ultimate goal is to be on page one of Google, Yahoo or MSN.    Impressions are how many times your ad is seen which is determined by a number of factors such as bidding the right amount, writing a good ad that is relevant to your keywords and page.

The foundation of your marketing is built on your target market and knowing what they are looking for. The better you are at getting into the mind set of your target market the greater chance that your campaign will succeed.  PPC as a web marketing strategy will help you generate some targeted leads to your website.  It is an art to getting the right people to click your ad, one of the best resources to learn advance PPC is Perry Marshall’s Definitive Guide to
Google Adwords.

November 23, 2009

#1 Reason That People Don’t Partner With You In Your Home Internet Business Opportunity

The main reason why people don’t partner up with you in your home internet business opportunity is trust.  Logic opens the mind and emotions close the sale, but no sale occurs without trust.  I want you to think of a time when you made a purchase that you felt great about.  Now think of one where the pit of your stomach was screaming at you not to do it.  What was the underlying factor between these two transactions?   Trust is defined as a firm belief in the reliability, truth, or strength of a person or thing. When you first meet someone whether you trust that person is determined immediately or may develop over time.  As an internet marketer for your home internet business opportunity you have no real control over instant trust.

Consumers are inundated with many sales propositions on a daily basis.  I was speaking to a merchant at a Uniform store the other day and the first thing he stated was “Why should I change my current vendor to save a few pennies when the services provided are great”  The fly by night high pressure salesman who come in with his smooth talking and empty promises are becoming extinct.  Trust is the determining factor of why people purchased your products or partner up with you in your home internet business opportunity. Personal branding is a great alternative to company branding in growing your home internet business opportunity in the right way.

Your marketing list is one of the most effective ways that you may develop trust over time.  The infamous marketing list of many of the top producers in the Internet Marketing Arena is a critical component.  A marketing list where great content is provided to the subscriber may be an invaluable resource for a very long time.  The subscriber may purchase at any time that they are ready without pressure.  The point at which a particular subscriber will trust you more than be skeptical of you is unknown.  You must continue to provide powerful and consistent content so you don’t need to know.  When you have faith in the process and the outcome will take care of itself.

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