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Posts Tagged ‘marketing strategy’

Web Marketing Strategy #7: Outsourcing Your Content For Your Home Internet Business Opportunity

Thursday, November 19th, 2009

Outsourcing is a viable web marketing strategy that is very necessary when your home internet business opportunity get to the point where you can’t do everything effectively and efficiently.  You may outsource almost every aspect of your home internet business opportunity, things as Writing, Linking, Accounting, Customer Support, Programming, Graphic Design etc.

For example you may write your “money” article and outsource the other articles that you need for your other keywords while linking back to the “money” article for SEO marketing.  You can therefore be more effective in writing and researching the “money” article for the main keyword that you are trying to rank on Google.

Outsource projects that you are not the best at and concentrate on the income generating activities that you are very proficient.  When I was growing up the teachers always told me to focus on my weakness to make them stronger.  What I really needed to do was focus on my strength to make them even stronger because I became mediocre at best for my weaknesses.

If everyone else was given the same advice then many of us have focused on the wrong thing.  The basic strategies for growing your home internet business opportunity have been to master one concept, and then move on to the next. When these strategies become numerous then how do we manage our priorities?  We have a limited amount of hours in any given day that we may market our home internet business opportunity.

We all have many different reasons that motivate us. Time freedom and spending time with my sons are my motivating factors.  My sons will have 23 basketball games this season not counting playoff games and I will attend at least 20 of them.  I have also committed to working in the concession stand for at least 5 games. Time management is very important after I add the other facets of my life.  Outsourcing is a great way to help you be more productive without having to be part of every step of your marketing strategies.

Listed below are a number of different websites that you may hire people for your

Outsourcing needs:

Elance.com

Scriptlance.com

Freelance.com

Rentacoder.com

Getafreelancer.com

The number of web marketing strategies that you use for your home internet business opportunity may be very overwhelming.  Article Marketing, Social Media, SEO Marketing, PPC, Keyword Research, Market Research, and the numerous other things that you have to do for your home internet business opportunity may leave you paralyzed.  Outsourcing some of these assignments may help you operate your business at a greater operating efficiency level.  Leveraging your time by outsourcing projects may be the web marketing strategy that will take your business to the next level.

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Web Marketing Strategy Tip #2: Video Marketing Basics

Monday, October 12th, 2009

Video marketing dictates that you know your target market.  When you have done the necessary research to figure out what keywords you would like to get on the first page of Google with. The keyword that is entered into a Google search by a seeker of information is a possible market. Invest some time into figuring out at least 10 keywords that you would like to be on page one of Google.

Let take a look at a keyword like dogs which is a very general keyword.  German shepherd dogs would be a better long tail keyword.  A long tail keyword is normally 2 or more words that are more targeted.  A person who owns a German shepherd dog would be a niche because the products or services that they require would pertains to the needs of a German shepherd (another possible keyword).  When you have your keywords, then it is time to get the video started.

YouTube Preview Image

You may format your video as if you telling a story that should last about 2 to 6 minutes. You have about 10 to 15 seconds to grab the viewer attention. You may introduce a problem or issue that a person who owns a German shepherd dog might face.  The solution is then presented with a strong call to action is required.  You either direct them to a blog or website that would present the solution in more detail.

Video marketing is a great way to Market your business, but if you don’t live up to your claims, then you will be instantly viewed in a negative light. If you say you are going to reveal an amazing secret, make sure you reveal it.  The second that the viewer does not trust you, your credibility is out the window. You might have a great video, but if you are missing one key ingredient you will not be able to generate leads.

Wow your video has 10,000 views but only one person opt into your list.  Your content must absolutely match the title of your video.  I have watched many videos where the content had nothing to do with the title.   If your title says that it is training German shepherd how to walk on their hind legs, then your videos better pertains to that.  If your views are not translating into generate traffic and leads, then your message might be kinked somewhere.

Video marketing is an easy way to generate traffic and free leads for you business.  Your video will do this for an indefinite amount of time.  It is best to do a great job at the onset then to have to go back and make changes later.  Any changes made normally put you back to the bottom of the ranking for Google.  It is better to live the ounce of pain of discipline then the heavy weigh of regret.

Check out the Resource Section for help picking targeted keywords.

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