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Posts Tagged ‘Search Engine Optimization’

Web Marketing Strategy #7: Outsourcing Your Content For Your Home Internet Business Opportunity

Thursday, November 19th, 2009

Outsourcing is a viable web marketing strategy that is very necessary when your home internet business opportunity get to the point where you can’t do everything effectively and efficiently.  You may outsource almost every aspect of your home internet business opportunity, things as Writing, Linking, Accounting, Customer Support, Programming, Graphic Design etc.

For example you may write your “money” article and outsource the other articles that you need for your other keywords while linking back to the “money” article for SEO marketing.  You can therefore be more effective in writing and researching the “money” article for the main keyword that you are trying to rank on Google.

Outsource projects that you are not the best at and concentrate on the income generating activities that you are very proficient.  When I was growing up the teachers always told me to focus on my weakness to make them stronger.  What I really needed to do was focus on my strength to make them even stronger because I became mediocre at best for my weaknesses.

If everyone else was given the same advice then many of us have focused on the wrong thing.  The basic strategies for growing your home internet business opportunity have been to master one concept, and then move on to the next. When these strategies become numerous then how do we manage our priorities?  We have a limited amount of hours in any given day that we may market our home internet business opportunity.

We all have many different reasons that motivate us. Time freedom and spending time with my sons are my motivating factors.  My sons will have 23 basketball games this season not counting playoff games and I will attend at least 20 of them.  I have also committed to working in the concession stand for at least 5 games. Time management is very important after I add the other facets of my life.  Outsourcing is a great way to help you be more productive without having to be part of every step of your marketing strategies.

Listed below are a number of different websites that you may hire people for your

Outsourcing needs:

Elance.com

Scriptlance.com

Freelance.com

Rentacoder.com

Getafreelancer.com

The number of web marketing strategies that you use for your home internet business opportunity may be very overwhelming.  Article Marketing, Social Media, SEO Marketing, PPC, Keyword Research, Market Research, and the numerous other things that you have to do for your home internet business opportunity may leave you paralyzed.  Outsourcing some of these assignments may help you operate your business at a greater operating efficiency level.  Leveraging your time by outsourcing projects may be the web marketing strategy that will take your business to the next level.

Popularity: 9% [?]

Web Marketing Strategy Tip #6: On Page SEO Is Critical to Your Home Internet Business Opportunity Success

Tuesday, October 27th, 2009

Web Marketing Strategy #5 dealt more with the Off  Page Search Engine Optimization(SEO) techniques that you must employ to get you on the first page of Google for your from home internet business opportunity.   This Web Marketing Strategy Tip #6 will give you ways to complete the second part of SEO which is On Page SEO.  If you were given a 32 oz drink which would you prefer to have to drink it a 12″ straw or a 30′ water hose.  The answer is obvious because a straw makes it a whole lot easier to get that liquid into your body.

The On Page SEO is along the same line, you must organize your page so it is easier for Google to review your site for relevancy to a search.  If Google has easier access to your information, then you would have a better chance to get your page ranked higher.  The 30′ water hose with the suction, a water pump, would eventually give you a taste of the liquid, but would you go through that much trouble for a sip.  Google will not waste time going through your site or blog  if it is difficult to gather the information it needs.

On Page SEO is determined by a number of factors, Title and Meta Description and Organization and Internet Linking are probably the most important ones.  You must use relevant keywords in the title and Meta tags.  Your title tags must be unique to the page, only list the relevant keywords.  If you are using the Word Press blog, then the All in One Plugin is great way to list the title, description and Meta tags that are relevant to that blog post.

When you have the correct On Page SEO and Off Page SEO working together hand in hand then you have a great opportunity to rank your keywords on the first page of Google.  The key to being an expert at SEO is consistent and persistent actions.  The most cutting edge Web Marketing Strategies using SEO to  generate free leads for your from home internet business opportunity.

Retweet or not to Re Tweet That is The Question

Popularity: 6% [?]

Surprising Knowledge I Learned About Personal Branding from SEONetworkers Raymond and Ferny For my From Home Internet Business Opportunity

Monday, October 26th, 2009

I listened to a webinar with SEO Net workers Raymond and Ferney the other day. It was all free knowledge and unlike many other webinar there was no sales pitch at the end. I gained some surprising knowledge that I did not realized before about Personal Branding for my from home internet business opportunity. Personal Branding is a big topic in the direct selling and Internet Marketing for your from home internet business opportunity.

I was amazed to learn out that many people don’t control what is being “Googled” about their name. It is so easy for anyone to jump on the internet and find out whether a person is legitimate business or entity. If the only piece of information on the internet about you is negative, then your potential business partner would use that piece of evidence to determine whether they should go into business with you or not. You have many different strategies of where you should market your from home internet business opportunity.

Pay Per Click (PPC) or Search Engine Optimization (SEO) are by far the most popular methods that most people uses to grow their from home internet business opportunity. PPC does not require that your potential business partner know who you are personally. These potential partners are normally opting in for a free offer, information or some other benefit.

SEO on the other hand if you use Social Media to syndicate your content will require that you use your name in some form or the other. The key to marketing your business through Social Media is that at most of these sites your name and profile is the main medium to get to know you. A suggestion that the SEONetworkers suggested was that if you are marketing on Twitter, then you use your name and not some tagline. The average person likes to partner up with a person and not some odd names or tagline. The webinar went deeper into how to build your business on your name.

Raymond and Ferny just touch the surface about controlling what is said about your name on the internet, but it was enough to make appreciate the fact that I have marketing my name very effectively. The main topic was about using your name as the foundation for building your from home internet business opportunity. Watch The SEONetworkers Raymond and Ferny free Webinar, you might be surprise what you would learn.

Sign up For Raymond and Ferney SEO Networker to Gain Free Access to This Video

Popularity: 8% [?]

Web Marketing StrategyTip#5: Most Effective Ways To Get Backlinks To Your Blog or Website?

Wednesday, October 21st, 2009

The main goal of a Web Marketing Strategy is generating traffic to your blog or website.  Google is one the main platform to generate traffic using Search Engine Optimization (SEO) or PPC.  SEO is based on a number of factors, such as your targeted keywords, content and back links.  A back links is an anchored text leading back to your blog or website from another blog or website.  For example:  Steady Wins the Race with Back links

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Back links are like power juice to your site the more links the better chance that your blog or website will rank on Google. Each back links represent that people like your content and are sharing it. The only problem is that not all back links are created equal, Google evaluate the strength of the link based on where it originate.

A forum posts on Betternetworker.com would carry more weight than one from a forum that is spammer’s paradise.  The more stringent the forum “police” is on spammers the better chance that your back links in the form of your signature file would rank better in Google’s eyes.

There are many different strategies to generate back links some of the ways are listed below in no particular order:

1. Buying Links
* irrelevancy possible locations that your links will be placed on, ice cream next to oil for example

2. Directories

* More relevant than buying links because links are placed in your targeted categories

3. Forum posts
* good link juice but poor link quality in spammy forums

4. Blog commenting
* good link juice same issue as Forums

5. Content Swaps
* excellent link juice

6. Article and Content publishing
* good link juice and loses link strength because of blog roll

7. RSS & Social Book Marking

8. Profile pages

9. Web 2.0 properties

The 9 listed methods listed above have different good and bad points about them.  The best method is content swaps with another blogger for instance.  You appear as a guest blogger on his blog and he does the same thing on yours.  The blog posts will have your anchor text in bound links in each of them respectively.  This is truly the truest form of link juice that you can receive.

RSS, Social book marking, profile pages and Web 2.0 properties are probably the weakest right now.  It remains to be seen how Google will change the rules regarding Social Media.  Facebook, Twitter and others are growing in leap and bound.  Google can not ignore this trend so empty profiles pages might start effecting your page rank while active participation in these communities will increase your page rank.

The ultimate prize is to generate traffic to your blog or website, but the next task at hand is to convert them to subscribers or business partners.  The next aspect of your Web Marketing Strategy and S.E.O is your on page organization.  The building of back links are more of the off page activities.  The way you have your blog or website set up is the next phase in converting traffic.  The next tip will focus on the on page activities.  Google ranks pages and not website so having the right blend of relevancy is very important.

Popularity: 9% [?]