Pay Per Click (PPC) is the most popular lead generation method used by most internet marketer. The goal of PPC marketing is to capture your prospect contact information initially.  Once a prospect opts in to your marketing list then you may start to build a relationship through personal contact or auto responder. The way you set up your PPC campaign is the single most determining factor in whether your results are futile or not.

PPC may also be the most expensive marketing strategy if done incorrectly. Google can go through a $5,000 credit card in about one hour whether it is a good or bad campaign.  Google is not concern with whether your campaign works as long as the information seeker clicks on your ads.  The amazing part is that your $5,000 might not net you any leads at all.  The effectiveness of your PPC campaign to produce targeted leads is dependent on a number of factors.

Google’s campaigns tend to be more expensive while campaigns on Yahoo and MSN tend to be more inexpensive.  The most critical initial step is determining your target market. Your target market will determine all of your web marketing strategies whether you are using PPC, Search Engine Optimization (SEO) or any other marketing tactics. Research the keywords that you will bid on for your campaign.

You must think carefully about your marketing budget and how much you are willing to pay for a click.  The minimum is always the easier to figure because everyone would love to pay the least amount as possible for a click.  Your maximum that you would be willing to pay is critical especially the more competitive the keyword.  The ultimate goal is to be on page one of Google, Yahoo or MSN.    Impressions are how many times your ad is seen which is determined by a number of factors such as bidding the right amount, writing a good ad that is relevant to your keywords and page.

The foundation of your marketing is built on your target market and knowing what they are looking for. The better you are at getting into the mind set of your target market the greater chance that your campaign will succeed.  PPC as a web marketing strategy will help you generate some targeted leads to your website.  It is an art to getting the right people to click your ad, one of the best resources to learn advance PPC is Perry Marshall’s Definitive Guide to
Google Adwords.

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The 13 wp blog plugins that you need to add to your direct marketing strategies.  They are all critical for the overall operation of your blog.  These13 wp blog plug-ins makes your blog more user friendly. The 13 wp blog plug-ins listed below aren’t even the tip of the iceberg with the multitudes of plug-ins available.

1. Akismet

Akismet checks your comments against the Akismet web service to see if they look like spam or not. You need a WordPress.com API key to use it. You can review the spam it catches under “Comments.”

2. CommentLuv

Plugin to show a link to the last post from the person leaving the comment‘s blog by parsing the feed at their given URL when they leave a comment. Rewards your readers and encourage more comments.

3. Google Analytics for Word Press

This plug-in makes it simple to add Google Analytics with extra search engines and automatic click out and download tracking to your Word Press blog.

4. One Click Plugin Updater

Upgrade plug-in with a single click, install new plug-in or themes from an URL or by uploading a file, see which plug-in have update notifications enabled, control how often Word Press checks for updates, and more.

5. Popularity Contest

This will enable ranking of your posts by popularity; using the behavior of your visitors to determine each post’s popularity. You set a value (or use the default value) for every post view, comment, etc. and the popularity of your posts is calculated based on those values. Once you have activated the plug-in, you can configure the Popularity Values and View Reports. You can also use the included Widgets and Template Tags to display post popularity and lists of popular posts on your blog.

6. Sociable

Automatically add links on your posts, pages and RSS feed to your favorite social book marking sites.

7. Subscribe To Comments

Allows the readers to receive notifications of any new comments that are posted to the blog post.

8. TweetMeme Retweet Button

Adds a button which easily lets you retweet your blog posts to your network.

9. What Would Seth Godin Do

Displays a custom welcome message to new visitors and another to return visitors.

10. WP-PageNavi

Adds a more advanced paging navigation to your Word Press blog.

11. P Super Cache

Very fast caching plug-in for Word Press.

12. Yet Another Related Posts Plugin

Returns a list of related entries based on a unique algorithm for display on your blog and RSS feeds. A templating feature allows customization of the display.

13. Viper’s Video Quicktags

Easily embed videos from various video websites such as YouTube, DailyMotion, and Vimeo into your posts.

Leave me a comments, I promise I will approve it.  Retweet to your followers.  Subscribe to my blog above.

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