Pay Per Click (PPC) is the most popular lead generation method used by most internet marketer. The goal of PPC marketing is to capture your prospect contact information initially. Once a prospect opts in to your marketing list then you may start to build a relationship through personal contact or auto responder. The way you set up your PPC campaign is the single most determining factor in whether your results are futile or not.
PPC may also be the most expensive marketing strategy if done incorrectly. Google can go through a $5,000 credit card in about one hour whether it is a good or bad campaign. Google is not concern with whether your campaign works as long as the information seeker clicks on your ads. The amazing part is that your $5,000 might not net you any leads at all. The effectiveness of your PPC campaign to produce targeted leads is dependent on a number of factors.
Google’s campaigns tend to be more expensive while campaigns on Yahoo and MSN tend to be more inexpensive. The most critical initial step is determining your target market. Your target market will determine all of your web marketing strategies whether you are using PPC, Search Engine Optimization (SEO) or any other marketing tactics. Research the keywords that you will bid on for your campaign.
You must think carefully about your marketing budget and how much you are willing to pay for a click. The minimum is always the easier to figure because everyone would love to pay the least amount as possible for a click. Your maximum that you would be willing to pay is critical especially the more competitive the keyword. The ultimate goal is to be on page one of Google, Yahoo or MSN. Impressions are how many times your ad is seen which is determined by a number of factors such as bidding the right amount, writing a good ad that is relevant to your keywords and page.
The foundation of your marketing is built on your target market and knowing what they are looking for. The better you are at getting into the mind set of your target market the greater chance that your campaign will succeed. PPC as a web marketing strategy will help you generate some targeted leads to your website. It is an art to getting the right people to click your ad, one of the best resources to learn advance PPC is Perry Marshall’s Definitive Guide to